Every now and then, someone asks “what is it that you actually do?”
Fair question. When I was writing my vision statement, this came through loud and clear – to help others be found.
There are many ways to do this, but where I’m spending my time at the moment is helping business owners be found online for what it is they do. It’s the basic, low hanging fruit of connecting their business to people who are already looking for the service they provide – but don’t know that their business exists.
It’s less about branding (which is an area I’m also passionate about), and more about having your core, fundamental business details everywhere your ideal client is likely to look (read = search engines and social platforms). And then making this experience frictionless for the consumer.
Simple, but not easy. Simple in that what’s required to be done isn’t complicated, but not easy in that it’s time consuming.
But it works. So what I do is the time consuming part, and get paid to do it because most don’t want to have to deal with it. No different to having a house cleaner, really. It’s about time. Most business owners would rather spend their time doing something else, but also want the results.
My friend, Jamie, said it beautifully to me yesterday – I can do X for you, while you do what you do best.
So I help business owners by making their phone ring with new business.
I’ve spent the better part of the last five years getting my head around it, and I’ve always wanted to run an agency based upon it. Lots of things have got in the way of me doing that, and I could have gone in another direction for more money sooner.
But rule #3 always stuck – how you make your money, is more important than how much you make. I love helping people, and this methodology works for me. Getting people to pay attention – that is my next magic trick.
Looking forward to sharing with you how it all goes.
Thanks for your attention.
Much love …